How to attract quality tenants: A landlord's guide

31 Jul 2024

Securing reliable tenants who respect your property is essential for a smooth and profitable rental experience. Here’s how to attract high-quality tenants and minimise potential headaches.

Make sure your property is in good condition

First things first, you need to make sure your property is up to a good standard and in a lettable condition. Keep it maintained inside and out - quality tenants will look after a property, but need reassurance the landlord is also maintaining the standard of their investment.

Offer renters a fair price

Over-inflating your expectations could put good tenants off.

The average price of UK rent is forecast to rise 17.6% between 2023 and 2028* but even with demand high, your rental valuation must be realistic and fair to attract quality tenants who will take care of your property.

A property management agent will be best placed to give you a rental valuation - they will consider the property’s condition, size, location to amenities, demand and other factors.

*Source: USwitch

Avoid property marketing mistakes

Scrimping on the quality of the photography could turn off the ideal tenant. 

Professional images can make a world of difference to showcase your property’s best features.

Write descriptions that outline the property's amenities, location and benefits. Be transparent about rent, deposit amount, how their deposit will be protected and payment terms.

Renters want to feel fully informed and will do their homework before arranging a viewing.

Ensure a tenancy agreement is in place from day one 

Not only is this a legal requirement, it will also give your tenants clarity on their responsibilities and yours. When everyone is on the same page, the tenancy can run smoothly.

Provide your tenant with a way to report non-urgent repairs and emergencies

From time to time, even the highest-spec properties can experience issues that require urgent or ongoing maintenance attention.

Keep a timestamped log of all issues to ensure all tenant reports are dealt with in an appropriate and timely manner.

When a tenant knows their reports are taken seriously and actioned when required, they’re more likely to stay long term.

Tenants will need a 24/7 contact for emergencies. All good managing agents will offer this as part of their service but if you’re planning on self-managing, ensure you have put measures in place to be on call when they need you.

Protect your tenant by ensuring the property is fully complaint

It’s crucial to ensure your compliance is in order to keep your tenants safe and to avoid hefty fines. From EPCs to gas safety certificates and everything in between, we carry out regular checks to ensure our landlords remain fully compliant.

Consider using a property management agent

Renting through a regulated management agent gives tenant’s peace of mind that their tenancy will be professionally handled. We’ve heard all sorts of reasons from tenants in the past as to why they no longer rent through self-managing landlords such as situations where they’ve had no hot water, but their landlord has been unreachable on a cruise for 3 weeks.

Need a helping hand?

By following these tips and partnering with a property management agent like ours, you can increase your chances of attracting and retaining high-quality tenants, ensuring a positive rental experience for everyone involved. Find out more about our property management service.

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