We understand the feeling, your tenant just gave notice, and you're eager to get that property back on the market ASAP. But hold on a second! While it's tempting to list your property as "coming soon" right away, sometimes a little patience can go a long way.

 

In the first instance, we'd have no issue bringing your property to market right away. We're confident that, with our existing marketing and regular inspections, the listing still holds up. Unfortunately, in the second, by strongly pushing for 'early interest' you risk putting off potential viable candidates by inviting viewings, without a clear picture of the condition of the property.

 

Picture this: you list your property as "coming soon" with just a front exterior shot. It gets that nice "Just Added" badge on Zoopla and Rightmove, but what happens when eager renters click through and find minimal photos and no interior views? They might move on and forget to come back, especially with so many other new listings competing for their attention. After a few days to a week, the property is no longer 'Just Added', and the chances are we're no further along to securing an interested candidate.

 

Think of your property listing like a book. A captivating cover draws readers in, but if there's nothing compelling inside, they'll quickly lose interest. The same goes for rental listings. High-quality photos and videos showcasing the property's best features are essential for capturing and holding a renter's attention.

 

We're not saying "Don't list early." We know that void periods can be costly, but pulling the trigger on marketing your property too soon can make those void periods even more lengthy.

 

We're simply suggesting that sometimes, waiting until the property is vacant allows us to capture its full potential, and identify any areas for improvement before we show future candidates around. Our professional photography and videography will present your property in its best light, attracting high-quality tenants and minimising vacancy time.

 

We understand the rental market, and we know what tenants are looking for. By allowing us to showcase your property at its best, you're setting yourself up for success. If you have any questions about this approach or want to discuss marketing your rental property, contact our Lettings Manager, Jake. You can email him, or call our office.